The journal
News
& thoughts
What we publish about the craft of running a web agency: technical choices, lessons learned, occasional manifestos. No fixed schedule, just rigor.
- ·5 min
saro.app and the agency are now one
The products portal and the agency site have merged on saro.app: one address, case studies for every project, a simplified pricing grid. What changes for you.
Read article - ·9 min·Methodology
Custom website delivery times: what agencies hide
Showcase, e-commerce, SaaS: honest breakdown of actual production weeks, phase by phase, jokers included. To understand where time really goes.
Read article - ·8 min·Pricing & business
How much does a custom website cost in 2026?
Brochure, e-commerce, SaaS: a transparent breakdown of what a hand-coded site costs in 2026, no templates, no no-code.
Read article - ·6 min·Manifesto
Why we hand-code every site, without templates
The WordPress vs custom debate, settled by engineers: performance, SEO, control, durability. Where we stand as a Toulouse web agency.
Read article - ·8 min·Technical
Sovereign hosting: France or UAE depending on your market?
GDPR, UAE Data Protection Law 2021, regional latency, costs: how to choose your hosting based on European, Gulf or international customers.
Read article - ·10 min·Pricing & business
How much does a custom e-commerce site really cost?
Catalog, payment, admin, sales boosters: complete breakdown of hand-coded e-commerce pricing, with TCO comparison vs Shopify Plus and WooCommerce.
Read article